Our squishy catalog curates the most sought-after tactile and sensory toys on the market. While we started exclusively as a NeeDoh tracker, the viral popularity of "squishies" has expanded the landscape to include several major brands and product lines. Understanding the differences is crucial for collectors and parents alike.
Schylling NeeDoh: The Original
Schylling's NeeDoh line is the gold standard for non-Newtonian dough squishies. They offer unparalleled resistance and a satisfying slow return to form. The catalog above features everything from the original Groovy Glob to textural variants like the Crunchy and the highly coveted NeeDoh Nice Cube. If you're new to the hobby, we recommend starting here. You can learn more about every shape and size in our NeeDoh Variant Guide.
Toymendous Sunny Days Squeezy
As NeeDoh stock frequently depletes, Target and other retailers have introduced the Sunny Days Squeezy line by Toymendous. These toys generally feature a lighter, more air-whipped foam or water-bead interior, making them softer to the touch but potentially less durable for intense fidgeting. Curious how they compare? Read our head-to-head breakdown: Sunny Days Squeezy vs NeeDoh.
RMS Crazy Fun Mystery Dumplings
The viral blind-box bao bun is made by RMS International under its Crazy Fun label, sold mainly at Five Below: $1 Series 1 minis and $5 Series 3 standards, with a rarity ladder running from solid colors up to glitter, galaxy glitter, and the Golden Ticket grail. Watch out for dupe brands like Puka Creations, since some counterfeits are genuinely unsafe. Our full breakdown of series, rarity tiers, restock timing, and how to spot fakes lives in the Mystery Dumpling Guide.